It all started with a shopping mistake and a jacket...

On the off chance you've heard this before, stop reading now.  Jrue was buying a t-shirt and purchased the wrong size.  Instead of gifting it, he thought he would repurpose it to create a jean jacket with a message.  Over time the jacket evolved... new patch here, pin there.  Eventually, people started to ask where he got the jacket and if it was available for purchase.  From there the idea was born.

Insert Kayla- knowing buying a brand's shirt for each jacket wasn't cost efficient, Kayla came up with the idea to design their own message- "I Adore Bougie Black Women."  The message was printed, distributed and received well.  With this success they knew they could do more. They could create an entire community of love!

The rest is Think Deep history! Just two best friends, one with a vision and the other with design skills, coming together to uplift, encourage and style the thinkers of today.  Our mission is to celebrate each other for being ourselves, but to also challenge others to go against stereotypes.  It is a collection for the culture designed by people in the culture.  It's deeper than the surface.  Are you ready to go there?